Google Analytics

With us working round the clock to get as many visits and to attract huge traffic, what is the point if we don’t analyse our data and what happens in the background. A huge part of the conversions on your website can be improved and increased by analysing the user behaviour on your website and by taking necessary actions businesses can aim at maximising return.
We lay more emphasis on this and train people, so they can have a strong grip when it comes to analysing data and help businesses achieve a great success.

INR 20,000 Complete Digital Marketing

6 Weeks
  • Introducing Google Analytics
    • Why digital analytics?
    • How Google Analytics works
    • Google Analytics setup
    • How to set up views with filters
  • The Google Analytics layout
    • Navigating Google Analytics
    • Understanding overview reports
    • Understanding full reports
    • How to share reports
    • How to set up dashboards and shortcuts
  • Basic Reporting
    • Audience reports
    • Acquisition reports
    • Behavior reports
  • Basic Campaign and Conversion Tracking
    • Measuring Custom Campaigns
    • Tracking campaigns with the URL Builder
    • Using Goals to measure business objectives
    • Measuring AdWords campaigns
    • Course review and next steps
  • Data Collection and Processing
    • Google Analytics data collection
    • Categorizing into users and sessions
    • Applying configuration settings
    • Storing data and generating reports
    • Creating a measurement plan
  • Setting Up Data Collection and Configuration
    • Organize your Analytics account
    • Set up advanced filters on views
    • Create your own Custom Dimensions
    • Create your own Custom Metrics
    • Understand user behavior with Event Tracking
    • More useful configurations
  • Advanced Analysis Tools and Techniques
    • Segment data for insight
    • Analyze data by channel
    • Analyze data by audience
    • Analyze data with Custom Reports
  • Advanced Marketing Tools
    • Introduction to remarketing
    • Better targeting with Dynamic Remarketing
    • Course Summary

We never set out to become a Digital Marketing training company. It all started when a bunch of students approaches us to learn a few things about Digital Marketing where they were stuck while launching their startup. We obliged. They continued visiting us whenever they were stuck and we successfully helped them to launch their platform successfully on all Digital Channels.

Impressed by the level of detail and our approach towards enabling people to be self sufficient in Digital Marketing, people slowly formed groups and started approaching us. That’s how Digital Outright is born.

Our approach hasn’t changed ever. We train people as if we are helping them to launch their own companies. They become proficient in each Digital Marketing discipline: Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Google Analytics or any Digital Marketing Discipline.

A completely practical oriented approach, coupled with great analogies and case studies empowers participants to become a pro when it comes to being an awesome Digital Marketing Professional.

This is what you can expect from the training program:

Practical Assignments
Custom Made material
Google Certification assistance
Resume Preparation and profile enhancement
Interview Preparation
Placement Assistance
Post training certificate