Display Advertising

A sea change has occurred in the last few years. People’s appetite in consuming content has gone up to a great extent. Learn how to weave content to the context of what people are intending to consume and increase the brand reach. Most of the businesses have increased their budgets considerably and rise in display advertising is inevitable. What else better than ‘Display advertising.

INR 20,000 Complete Digital Marketing

6 Weeks

About the Google Display Network

  • About the Google Display Network
  • Where ads might appear in the Display Network
  • About contextual targeting
  • About the Display Network ad auction
  • About “Search Network with Display Select”
  • Create an effective mobile site

Setting up a Display Network campaign

  • Create an AdWords campaign to reach the right customers
  • Structuring your AdWords account
  • Using the AdWords Ad gallery
  • Bidding features on the Display Network
  • Choose a bid for your Display Network campaign
  • Bid on viewable impressions using viewable CPM
  • About Enhanced cost-per-click (ECPC)
  • About bid adjustments
  • About flexible bid strategies
  • About Conversion Optimizer
  • Enhance your ad with extensions
  • About mobile app installs campaigns
  • Create dynamic display ads
  • Lightbox ads
  • Create a Lightbox ad
  • Editorial & professional requirements
  • Fix a disapproved ad

Showing your ads on the Display Network

  • Targeting settings on the Display Network
  • About managed placements
  • Target websites about specific topics
  • Add negative keywords to your campaign
  • How language targeting works
  • Using custom ad scheduling
  • Advanced mobile and tablet options in “Display Network only” campaigns
  • Using Display Planner to get targeting ideas and traffic estimates
  • The Display Network tab

Reaching your audience on the Display Network

  • Reach people interested in your products or services
  • Reach people similar to your existing audiences
  • Reach people of specific demographics
  • Use remarketing to reach past website visitors and app users
  • Use dynamic remarketing to show ads tailored to your site visitors
  • Create a feed for your dynamic display ads

Measuring and optimizing performance on the Display Network

  • Drive sales and generate leads
  • Increase brand awareness
  • Measuring sales and conversions
  • Evaluate ad performance on the Display Network
  • Account, campaign, and ad group performance
  • Explore your data on the Campaigns tab
  • Optimize Display Network ads and campaigns
  • Tips for creating effective display ads
  • About display targeting optimization
  • Understanding conversion tracking
  • Take the display advertising exam

We never set out to become a Digital Marketing training company. It all started when a bunch of students approaches us to learn a few things about Digital Marketing where they were stuck while launching their startup. We obliged. They continued visiting us whenever they were stuck and we successfully helped them to launch their platform successfully on all Digital Channels.

Impressed by the level of detail and our approach towards enabling people to be self sufficient in Digital Marketing, people slowly formed groups and started approaching us. That’s how Digital Outright is born.

Our approach hasn’t changed ever. We train people as if we are helping them to launch their own companies. They become proficient in each Digital Marketing discipline: Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Google Analytics or any Digital Marketing Discipline.

A completely practical oriented approach, coupled with great analogies and case studies empowers participants to become a pro when it comes to being an awesome Digital Marketing Professional.

This is what you can expect from the training program:

Practical Assignments
Custom Made material
Google Certification assistance
Resume Preparation and profile enhancement
Interview Preparation
Placement Assistance
Post training certificate